The Coca-Cola Company

(Working Document: Example Only)

The business of the Coca-Cola Company is
to bring refreshment to the world.

Through our products,
operational style,
and sensitivity to local and global needs,
we strive to contribute to
the quality of life everywhere.




Enduring success is largely a result of being guided by organization-relevant and respected core values. It is these core values that provide the foundation for organizational excellence, symbolizing both its heritage and its hope. An organizational credo (Latin: “I believe”) is defined and shaped by these core values, reflecting the organization’s unique history, character, and culture, with solicited input from all levels of the organization. In so doing, the credo captures and gives expression to the galvanizing, emotional energy of its creators, i.e. the entire workforce. Such a credo inspires an organization's core being, identifying its reason for existence.

The credo needs to be dynamic and short, a living “testament” easy to commit to memory, and thus be universally communicable across all levels of the organization. It must express the commitment of the organization to all its stakeholders: initially its members, e.g., employees, its customers, suppliers, shareholders, and the larger community. For managers the credo serves as a benchmark for success in all their endeavors. For employees it serves as a unifying goal to which everyone can aspire. To the larger community it offers a corporate, beneficent vision and intentionality that transcends the strict parameters of financial returns.

As already indicated, the process of developing an organizational credo serves to push back present limits, elevates future visions, and strives to uplift the human spirit. It will be important that the perspectives of the organization's "key players," at all levels, be solicited, heard, given consideration, and reflected in the credo's central message. The credo will thus become a prominent, "co-created" symbol of tradition, integrity and continuity, conveying the organization's foundation of the past and its vision for tomorrow.